Post Traumatic Stress Disorder ( Ptsd ) - 1352 Words

Post-Traumatic Stress Disorder is a condition that people develop after experiencing something traumatic. In Santiago PN et al 2014, there is about 8.7% of people who have PTSD affecting their lives. Traumatic experiences include childhood sexual contact, extreme violence, rape, torture, war, and the loss of loved one. After someone experiences any of these events, fear often triggers PTSD. Fear causes split-second changes within the body as a defense mechanism to avoid any danger to the body. Instead, however, it does the complete opposite. The â€Å"P† in PTSD defines the word Post; Post is used when something happens after the moment has past. After the event occurs people start to show symptoms like having an aftershock from the main event.†¦show more content†¦Not every traumatized person develops ongoing (chronic) or even short-term (acute) PTSD. Not everyone with PTSD has been through a dangerous event. Some experiences, like the sudden, unexpected death of a l ove one, can also cause PTSD. â€Å"Post-Traumatic Stress Disorder† 2014 states symptoms usually begin early, within 3 months of the traumatic incident, but sometimes they begin years afterward. For symptoms to be considered under the category of PTSD, they must last for over a month and must be reoccurring. Every person is different. Sometimes people can be cured of PTSD within six months and it would have been acute or even temporary PTSD, but others could take years to be cured which at that point it would be considered as chronic or long-term PTSD. A doctor who has experience helping people with mental illness, such as a psychiatrist, or a psychologist, can diagnose PTSD. As mentioned before, to be diagnosed with PTSD it must be a reoccurring symptom, but anyone can just claim a reoccurring symptom and call it PTSD. â€Å"Post-Traumatic Stress Disorder† 2016 stated that the specifics are at least one re-experiencing symptom, at least one avoidance symptom, at least two arousal and reactivity sym ptoms and at least two cognition and mood symptoms. A little explanation on the specifics.Show MoreRelatedPost Traumatic Stress Disorder ( Ptsd )990 Words   |  4 PagesPost-Traumatic Stress Disorder Post-traumatic stress disorder is a common anxiety disorder characterized by chronic physical arousal, recurrent unwanted thoughts and images of the traumatic event, and avoidance of things that can call the traumatic event into mind (Schacter, Gilbert, Wegner, Nock, 2014). About 7 percent of Americans suffer from PTSD. Family members of victims can also develop PTSD and it can occur in people of any age. The diagnosis for PTSD requires one or more symptoms to beRead MorePost Traumatic Stress Disorder ( Ptsd )1471 Words   |  6 PagesRunning head: POST-TRAUMATIC STRESS DISORDER 1 Post-Traumatic Stress Disorder Student’s Name Course Title School Name April 12, 2017  Post-Traumatic Stress Disorder Post-traumatic stress disorder is a mental disorder that many people are facing every day, and it appears to become more prevalent. This disorder is mainly caused by going through or experiencing a traumatic event, and its risk of may be increased by issuesRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1401 Words   |  6 PagesAccording to the Mayo-Clinic Post Traumatic Stress Disorder, commonly known as PTSD is defined as â€Å"Post-traumatic stress disorder (PTSD) is a mental health condition that s triggered by a terrifying event — either experiencing it or witnessing it. Symptoms may include flashbacks, nightmares and severe anxiety, as well as uncontrollable thoughts about the event† (Mayo Clinic Staff, 2014). Post Traumatic Stress disorder can prevent one from living a normal, healthy life. In 2014, Chris Kyle playedRead MorePost Traumatic Stress Disorder ( Ptsd )1198 Words   |  5 Pages Post-traumatic stress disorder(PTSD) is a mental illness that is triggered by witnessing or experiencing a traumatic event. â€Å"PTSD was first brought to public attention in relation to war veterans, but it can result from a variety of traumatic incidents, such as mugging, rape, torture, being kidnapped or held captive, child abuse, car accidents, train wrecks, plane crashes, bombings, or natural disasters such as floods or earthquakes(NIMH,2015).† PTSD is recognized as a psychobiological mentalRead MorePost Traumatic Stress Disorder ( Ptsd )1423 Words   |  6 Pages Mental diseases and disorders have been around since humans have been inhabiting earth. The field of science tasked with diagnosing and treating these disorders is something that is always evolving. One of the most prevalent disorders in our society but has only recently been acknowledged is Post Traumatic Stress Disorder (PTSD). Proper and professional diagnosis and definitions of PTSD was first introduced by the American Psychiatric Association(APA) in the third edition of the Diagnostic andRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1162 Words   |  5 PagesSocial Identity, Groups, and PTSD In 1980, Post Traumatic Stress Disorder (PTSD,) was officially categorized as a mental disorder even though after three decades it is still seen as controversial. The controversy is mainly founded around the relationship between post-traumatic stress (PTS) and politics. The author believes that a group level analysis will assist in understanding the contradictory positions in the debate of whether or not PTSD is a true disorder. The literature regarding this topicRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1550 Words   |  7 PagesPost Traumatic Stress Disorder â€Å"PTSD is a disorder that develops in certain people who have experienced a shocking, traumatic, or dangerous event† (National Institute of Mental Health). Post Traumatic Stress Disorder (PTSD) has always existed, PTSD was once considered a psychological condition of combat veterans who were â€Å"shocked† by and unable to face their experiences on the battlefield. Much of the general public and many mental health professionals doubted whether PTSD was a true disorder (NIMH)Read MorePost Traumatic Stress Disorder ( Ptsd )944 Words   |  4 Pageswith Post-traumatic stress disorder (PTSD Stats). Post-Traumatic Stress Disorder is a mental disorder common found in veterans who came back from war. We can express our appreciation to our veterans by creating more support programs, help them go back to what they enjoy the most, and let them know we view them as a human not a disgrace. According to the National Care of PTSD, a government created program, published an article and provides the basic definition and common symptoms of PTSD. Post-traumaticRead MorePost Traumatic Stress Disorder ( Ptsd )1780 Words   |  8 Pagesmental illnesses. One such illness is post-traumatic stress disorder (PTSD). Post-traumatic stress disorder is a mental illness that affects a person’s sympathetic nervous system response. A more common name for this response is the fight or flight response. In a person not affected by post-traumatic stress disorder this response activates only in times of great stress or life threatening situations. â€Å"If the fight or flight is successful, the traumatic stress will usually be released or dissipatedRead MorePost Traumatic Stress Disorder ( Ptsd )1444 Words   |  6 PagesYim – Human Stress 2 December 2014 PTSD in War Veterans Post Traumatic Stress Disorder (PTSD) is a condition that is fairly common with individuals that have experienced trauma, especially war veterans. One in five war veterans that have done service in the Iraq or Afghanistan war are diagnosed with PTSD. My group decided to focus on PTSD in war veterans because it is still a controversial part of stressful circumstances that needs further discussion. The lifetime prevalence of PTSD amongst war

Preventing Cervical Cancer ( Hpv ) - 3016 Words

Can we do anything to prevent cervical cancer? The answer is an unequivocal, yes. We can immunize our children against the Human Papillomavirus (HPV). If it were mandated for the HPV vaccine to be given to girls, it would be the first vaccine given to prevent cervical cancer. This would also be the first time that a person could be immunized against a sexually transmitted disease, which is how the Human Papillomavirus is transmitted. The HPV vaccine has been recommended by the American Academy of Pediatrics (AAP) and the Center for Disease Control (CDC) along with other professional originations in an effort to prevent the spread of the Human Papillomavirus. Making the Human Papillomavirus vaccine mandatory would save lives, and why would†¦show more content†¦Another concern is that girls might get a false sense of security by thinking the vaccine gives them protection from other sexual transmitted diseases when it does not (Thomas, 2008). Parents have worries about the safe ty of vaccines, and do not want to give the HPV vaccine or any other vaccines for that matter. There seems to be a bigger fear of gluten right now than Polio. Over the last few years more and more parents have obviously been making the decision not to vaccinate their children as evidence by the increase in measles cases, going from less than one hundred in 2002 to over six hundred in 2014 (Measles Cases and Outbreaks, 2015). The measles outbreak in California shows that there are active anti-vaccine groups in the United States at this time. Although The Centers for Disease Control does acknowledge that all vaccines have a potential for allergic reactions. The HPV vaccine has been only known to cause pain at the injection site, fever, nausea and fainting (HPV Vaccine Information for Clinicians - Fact Sheet, 2015). The National Vaccine Information Center (NVIC) discusses the possibility of vaccines, including the HPV vaccine being associated with learning disabilities (National Vaccine Information Center Archives, n.d.). However, there is no proof to support that consensus, and there is medical scientific evidence that disproves the false c onceptions in regards to theShow MoreRelatedPreventing Cervical Cancer with the HPV Vaccination652 Words   |  3 PagesHPV vaccination is the most common used method for preventing cervical cancer in young girls ranging from age nine to eleven years old. The overall perception of the vaccine is positive by the public because of its wide use and support by state laws, school systems and medical associations. According to the American Pediatric Association the vaccine has an excellent safety record. (Nirvi,1) A reasonable amount of parents still feel skeptical about mandatory HPV vaccination on their kids and lackRead MorePreventing Cervical Cancer through HPV Vaccinations Essay examples856 Words   |  4 Pages Cervical Cancer is the second most common cancer for women yet it is the most common cancer of the reproductive system. According to the CDC in 2010 11,818 women in the United States were diagnosed with cervical cancer and 3,939 women in the United States died from cervical cancer. The most common type is squamous cell carcinoma. Human papilloma virus, otherwise known as HPV, is known to cause cervical abnormalities and has been linked to cervical cancer. Some signs and symptoms of cervicalRead MoreEssay about Human Papillomavirus and Cervical Cancer1199 Words   |  5 Pages Cervical cancer is the type of cancer that forms in the cervix tissue in women. The cervix is the organ which connects the uterus and the vagina. There are multiple causes for cervical cancer. These causes include: HPV, smoking, immunosuppression, chlamydial infection, diet, oral contraceptives, intrauterine device use, multiple full term pregnancies, young at a first full term pregnancy, poverty, diethylstilbestrol, and a family history of cervical cancer. The most important risk factor forRead MoreTaking a Look at the Human Papillomavirus953 Words   |  4 PagesThe term cancer evokes a great fear in many because there has yet been a cure found for the disease. Human papillomavirus (HPV) is a pathogen that can cause cancer. HPV is one of the few cancer causing pathogens that has a vaccination that is already being administered to the general public. The administering of this vaccine would prevent millions of people from becoming infected. Each year about 14 million men and women are infected with the human papillomavirus, though many could be prevented.Read MoreCase Study Of HPV826 Words   |  4 Pagespapillomavirus (HPV) is a non-enveloped virus with double-stranded circular genome. The genome encodes for 6 early proteins, which are necessary for virus replication; and 2 late proteins, which are required to build viral structural proteins. Mucosal tissues are the target for HPV to infect, especially through anogenital region. Indeed, Infection with HPV is the most common sexually transmitted infection. Up to 80% of sexually active adults are infected once in their lifetimes with HPV (McNeil vaccine)Read MoreCauses Of Cancer Research And Genetic Development Of Ceervical Cancer1180 Words   |  5 PagesSIGNIFICANCE Cervical cancer incidence in the United States has decreased dramatically since the development of the human papillomavirus (HPV) vaccine in 2006. The vaccine, in combination with regular cervical cytological screenings (Pap tests), has since rendered cervical cancer preventable (1,2). However, worldwide cervical cancer incidence and mortality rates remain high, with 528,000 new cases and 266,000 deaths reported in 2012 (3). Critical barriers to progress in cervical cancer research andRead MoreInformative Essay on Hpv1566 Words   |  7 PagesHuman Papillomavirus (HPV) Testing What is the Human Papillomavirus? Commonly known as HPV, it is an infection that spreads through sexual contact. There are over one hundred different types of HPV; several types cause genital warts, while other high risk strands can lead to cancer of the cervix, anus, vagina, and penis. Because HPV is often asymptomatic, many people are unaware of their infection status, and thus, their potential for transmitting the virus to a sexual partner. The significanceRead MoreHuman Papillomavirus ( Hpv ) Vaccine1429 Words   |  6 PagesPapillomavirus (HPV) vaccine Prior to June of 2006, Human Pappilomarius (HPV) was almost unheard of to the general public. But after FDA approval of Gardasil manufactured by Merck Co., HPV vaccine became the headline of many articles and breaking news of many TV channels. Why? Let’s us explore it. According to World Health Organization (WHO), HPV worldwide is the most common sexual transmitted Disease (STD). There are more than 100 strains of HPV and in those 13 strains are known for causing cancer inRead MoreThe Primary Causes Of Cervical Cancer Essay1178 Words   |  5 PagesAbstract The primary cause of cervical cancer in women is Human Papillomavirus (HPV). HPV is an infection transmitted through sexual intercourse (Buchwald et al 2014). In all cultures around the world, there is the recognition of the vulnerability of the sexually active, young women. Also, measures are being taken by various countries to introduce the HPV vaccination. However, the various efforts have not been successful due to the emotional charged and divisive social nature of the sexual behaviorsRead MoreHpv Vaccine Should Be Required Because It Saves Lives1486 Words   |  6 Pagesand women will get at least one type of HPV at some point in their lives. (CDC) The human papillomavirus, more commonly known as HPV, is a sexually transmitted infection. It is one of the most common sexually transmitted infections in the United States. HPV can be transmitted through vaginal, anal, or oral sex. The human papillomavirus can cause several types of cancers such as cervical cancers, anal cancer, o ropharyngeal cancer, and others. The leading HPV vaccine, Gardasil, was licensed by the FDA

Collective Bargaining Free Essays

Collective bargaining is method that some employers use to negotiate with employees. Collective bargaining does not exist in every organization. However, each organization that contributes to collective bargaining must ensure they are complying with different laws. We will write a custom essay sample on Collective Bargaining or any similar topic only for you Order Now This essay will explain the right to work laws with an analysis of the provisions of the Taft-Hartley Act, an explanation of the National Labor Board, and evaluate Human Resources, products, and services in collective bargaining. The Taft Hartley Act is another shield that protects a union in the organization. The Labor –Management Relations Act (Taft Hartley Act) of 1947, places the federal government in a watchdog position to ensure that union-management relations are fair by both parties (Byars Rue, 2004). With the Taft Hartley Act, management and unions can share a balance of power. The major provisions of the act include the addition of the so-called free speech clause and prohibition of secondary boycotts. This clause allows management to speak freely about unions without retaliation. The National Labor Relations Board (NLRB) is a five-member created by the National Labor Relations Act and appointed by the president of the United States with the advice and consent of the Senate and with the authority to administer the Wagner Act (Byars Rue, 2004). The importance of the NLRB is to prevent unfair labor practices. This board has the power to safeguard employees’ rights. The right to work law allows every American to work in an organization without belonging to a union. Only 22 states are in accordance with the right to work laws. The right to work laws focuses on individual freedom and does not bind an employee to the union. The negative aspect of this law is that Unions argue that employees not belonging to the union receive a free ride (Byars Rue, 2004). Many companies and union members are facing controversy over the right to work laws. Human resources play a vital role in collective bargaining and the union. Human resources use collective bargaining to handle ongoing issues between management and employees. The members of the human resources department receive adequate training on how to handle negotiations and disputes. Human resources are the backbone of collective bargaining. This department must be able to maintain a working relationship between the manager and the employee. The key characteristic of collective bargaining industries to make guarantee the company has a department capable of handling negotiations. In addition, negotiations must be fair and pleasing to both parties. Negotiation is a two-party transaction whereby both parties intend to resolve a conflict (Cascio, 2003). ATT, Kroger, and Ford are three companies that conduct integrative bargaining where each party benefits. ATT is the largest private employer of union workers in the United States (ATT Inc. , 2010). ATT and its union have a long tradition of mutual respect in collective bargaining agreements. Leadership from both management and the unions have a commitment to reach agreements fair to employees and provide the company the flexibility it needs in today’s highly competitive telecommunications environment (ATT National Negotiations, 2011). The contract negations between management and the unions center on wages and benefits. The company offers competitive pay, retirement, health insurance, and a host of other benefits. In return, the employees offer labor and productivity. ATT’s union, Communications Workers of America (CWA) conducts several negotiations during the same time. Both parties agree upon rules to facilitate compromises between conflicting interests over the terms and conditions of employment. The key characteristics for bargaining are to ensure employees are receiving fair treatment and communication is clear. The Kroger Company is on the verge of a new union growth initiative that will directly affect both employees and the management team. The company is building new union membership to provide excellent daily representation, protect union market share, and negotiate union contracts with strong wages, benefits, working conditions, and job protections (Kroger Connection, 2010). The message Kroger union is attempting to display is that a strong membership causes fewer problems. Representation and protection of employees is an important aspect of collective bargaining for Kroger. A key element for Kroger’s collective bargaining is to determine if the state is a right-to-work state. Establishing this factor allows members to decide hich direction to proceed in terms of bargaining. Ford and United Auto Workers (UAW) are leaders in developing a broad range of approaches to worker environment and labor –management cooperation. Negotiations are at a national and local level. Both parties address the issues concerning product quality, employee involvement, health and safety, and employee assistance (About the NPC, 2011). Employee development and training is one of the prominent sections the union and management discuss during negotiations. In November 2007, employees made a pledge to accept and finalize Ford’s new collective bargaining agreement. The agreement shows proof that by working together with UAW partners, it is possible to find solutions that collectively benefit employees, retirees, and the company (UAW, 2007). The key characteristic for Ford’s collective bargaining is to assemble a committee for the resolutions of disputes. The committee should take measures to increase productivity in the industry under collective bargaining agreements. Toyota is a company that does not participate in collective bargaining. The differences between a union company and Toyota are the benefits. The companies with unions incur higher costs. Toyota can increase wages offer bonuses, and more benefits by not conforming to a union. In a competitive environment, Toyota can pay top wages to fight off UAW organizing efforts. Toyota shows that a non-union company can compete by paying higher wages. Toyota continues to discover techniques to operate efficiently, reduce labor, and motivate employees. Wal-Mart is world’s leading grocery and has been a target of unions. Although many unions are attempting to impose collective bargaining on Wal-Mart, this company is steadfast on remaining a union free zone. Wal-Mart has the right not to partake in collective bargaining. For example, in 2000, 10 employees from a Wal-Mart meat department in Jacksonville, Texas, decided to make United Food and Commercial Workers (UFCW) their union. Wal-Mart refused negotiations and replaced the meat cutters with experienced employees (Wal-Mart Watch, 2011). Understanding the impact of every decision that takes place is a key element in remaining free from collective bargaining. Employers make decisions that will affect everyone in the organization. Human resources use distributive bargaining or integrative bargaining to negotiate with the union. Employees who reside in a right to work state have the opportunity to take advantage of the right to work laws, even if the employees encounter opposition. Every member of a collective bargaining organization must familiarize him or herself with the National Labor Relations Board and the Taft-Hartley Act. Moreover, Human resources should take the necessary steps to conquer collective bargaining. Companies that oppose collective bargaining must refrain from bashing unions. How to cite Collective Bargaining, Essay examples Collective Bargaining Free Essays Granville contract is due to expire soon. Therefore, we will be negotiating a new contract for the plant employees. We plan to get a commitment from the management for a strong contract comparable to the hard work done by our brothers and sisters In Granville. We will write a custom essay sample on Collective Bargaining or any similar topic only for you Order Now Our task at hand may be difficult due to the Introductory of a new plant, and technology, but, we shall persevere. The economy Is year. We would like to get our goals accomplished by working together with management through compromise and aligning our contract along with the business strategy. But, if there is a failure to reach a compromise, we will use the leverages of work slow-down, strike, and boycott. We plan to strive for better wages, dual control of technological and location change, pension increase, and the approval of the SUB plan. We have worked diligently for competitive contracts In the past and a better life for all employees nation wide. Lobbying with Congress through our affiliate unions, we have made considerable strides for all employees throughout the nation. This Includes the Family Leave Act, which granted the rights of employees to take time off to spend with a new child or sick family member. We have also worked toward the initiation of the unfair Labor Act, which granted employees the ability to bring litigation against unlawful discharge of employment. Wages Our first major issue is wages. The employees of Granville have stressed the need to have a considerable wage increase, due to the ever increasing cost of living and need for alignment with industry standards. We will strive for a competitive wage and cost of living Increase that will give the employees as larger pay scale to be accessed. As of now, 75% of our workforce is at the top of the pay scale with marginal cost of living Increases annually. We would like a major change In this area. Technology Our second major Issue Is Installation of new technology. The employees have concerns about being displaced due to new equipment being used at the Newton plant. There is not yet an official decision to move equipment or employees to that plant as of yet, but it could cause a decline in the number employed at Granville. We plan to ask the company for more specific information on their plans for the technological investments. If the equipment shall be used at Granville, we do not want any displacement, and will strive for cross-training of all skilled and semi-skilled employees. Layoffs Third, there is concern for layoffs if the technological investment affects the number employed at Granville. We will make every effort to gain approval of the SUB plan. This will allow employees knowledge of the plant downsizing or closure. It will also provide them with adequate compensation for being discharged. Employees are willing to take a $. 25 tradeoff If It Is approved. Retirement Benefits Forth, the older workers are especially concerned with this area. A 75% of pay at the will strive for these benefits due to the decline of the Social Security system in our economy. Our employees need this demand granted for the protection of their senior years. Employees are willing to acquiesce too $. 35 trade-off for increased retirement benefits. Working Conditions Lastly, the health plan, vacation, and holidays will be reviewed as possible trade-offs with management. These items will add to the living conditions of the Granville employees. The highest possible gains possible in negotiation will be sought. And in conclusion, we feel that dual participation with management is very important. A successful agreement can be reached through mutuality and compromise among OTOH parties. How to cite Collective Bargaining, Papers

E-Commerce & Social Media Marketing

Question: Discuss about the E-Commerce Social Media Marketing. Answer: Introduction: According to Stoica et al. (2015), marketing through social media plays a pivotal role in marketing strategy, since it does not only provide more exposure to the business but it also enables the customers and clients to have detailed information about an organization. It also allows the business to interact with its customers and get to know them as well. It helps in keeping track of the potential customers and enables the business to know what impression it has on people. In other words, it is one of the most cost effective ways of marketing as it reduces the cost of promotion and marketing by providing an exposure of the business to non-existent customers and increasing the brand loyalty. An organization not having any social marketing strategy has very limited access, as its existing customers and clients only know it. Various social sites (Facebook and Twitter), blogs or company websites can bring about social media marketing. This assignment focuses on the social media marketing strategy of a large pharmaceutical company IDL Australia Limited and its efficacy compared to other pharmaceutical companies (Park et al., 2015). Findings: IDT Australia private limited, is an Australian based pharmaceutical manufacturing and outsourcing company located in Melbourne and Adelaide, which develops active pharmaceutical ingredients (API), as well as finished commercial drugs. According to Reuter et al. (2015), the status on Twitter page, this company believes in manufacturing a healthy future. The companys website provides detailed information on the purpose, specialization of the organization and its facilities. The companys website portrays that the company has five facilities dedicated to API Manufacturing Facilities API or Active Pharmaceutical Ingredient is a biologically active component of the drug also known as the central ingredient. The company has nine general containment facilities and two non-containment reactors. It also describes the bioreactors for the production of active ingredients and scales up the production. - lactam and finished product This facility include a sterile lyophilization facility, tablet facility, aseptic vial filling, coating of tablets and dry blending. Oral and Injectable Drug Product- This facility is involved in the manufacture of tablets and capsules for oral administration at the approximate rate of 85000 units/ hour. This facility is also involved in the manufacture of liquid, powder and lyophilized injectable drugs. Analytical services- This service deals with quality testing and assay of the manufactured products. Clinical Packaging Services- This includes packaging and labeling of the drugs, their distribution via cold chain logistics, and assembly of patient kits (Park et al., 2016). The YouTube video linked to the companys website highlights the manufacturing and retailing aspects of the company, which classifies the following points - Twelve thousand square-metre manufacturing space, Approved by Therapeutic Goods Administration and Food and Drugs Administration Manufactured products tested under GLP (Good Laboratory Practice) and GMP (Good Manufacturing Practice) Regulations. Method development and validation Facilities dedicated to beta-lactam manufacture Lyophilisation and high shear granulation facilities Lab scale to 4000 liters reactor sizes (Council et al., 2013). The companys Twitter page informs its followers about its latest developments in the company, like the opening of a new clinical trial facility, equipped with fifty beds, at Adelaide under CMAX. The targeted customers under, IDT Australia, are mainly the drug suppliers and the hospitals both within the continent as well as overseas. As stated by Penttinen (2015), with a recent development in the clinical trial facility, they also require volunteers for the program. Their main objective is aiding faster development by methods of API scale up, manufacturing of finished drugs. It also aims to fast track the product of the client by the use of Australian Clinical Trial Notification (CTN) scheme into the clinic and hospitals without wasting time and money. Ranging from the initial development of drugs to clinical trials, it has been the outsourcing partner for top pharmaceutical companies situated globally. The company has also facilitated pharmaceutical companies overseas to register for Australian RD tax incentive, which allows companies are investing in research and development and avail a cash rebate of 45% (Nawi et al., 2014). The Major Achievements of the Company Include Development of a significant drug for brain cancer Invades the major drug markets of the United States Regulates over 23 interdisciplinary drugs A distribution deal with Mayne Pharma, U.S. based pharmaceutical company for Temozolomide for the treatment of melanoma. It deems that IDT Australia has succeeded considerably over the past two years. The company has developed new methods and techniques to achieve its goal. It encourages techniques, which involve - Innovation Improved quality and reduction of risks Collaboration Resources and facilities Thus, this company ensures quality at every stage of development. "Chemmart Pharmacy" is another pharmaceutical company in Australia, which is considered to be the biggest competitors of IDT. This company also expanded in the recent years regarding online marketing. The biggest competitive advantage of IDT is that this company provides loyalty scheme to their members giving them the motivation to work and also developed retail loyalty programs in and around Australia (Shaw Yruski, 2015). Conclusion: IDT Australia Limited has been being an Australian based pharmaceutical manufacturing and outsourcing company which is well recognized for designing some potent drugs and also finished commercial drugs. The marketing strategy of the company involves innovation, promotion of their products through various social networking sites such as Youtube, Twitter, etc. and also a collaboration with foreign countries. Although the company excels in its field, there are competitors who need to be chased by developing new strategies to grow and several recommended implementations. Recommendation: The target audience for IDT is mainly the distributers, but designing of a secure app could help them to reach specific medical practitioners such as doctors who in turn might prescribe IDTs medicine. This will ensure full transparency in business dealings. Moreover, the online trading can expand in terms of cost reduction or discounts or promotional offers in certain periods of the year (Shaw Yruski, 2015). References: Council, A. B., Patent, L. A., Mark, T., Diagnostics, A., Leibler, A. B., Council, A. C. B., ... Network, B. (2013). Corporate, institute and associate members of AusBiotech.Australasian BioTechnology,23(1). Nawi, N. C., Fong, M., Tatnall, A. (2014). Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase.Journal of Information Technology Education,13, 15-25. Park, A. J., Patent, L. A., Mark, T., Diagnostics, A., Leibler, A. B., Pty, A. B. (2015). Admedus Limited Advanced Manufacturing CRC Ltd Agriculture Victoria Services Pty Ltd.Australasian BioTechnology,25(2). Park, A. J., Patent, L. A., Mark, T., Diagnostics, A., Leibler, A. B., Council, A. C. B., ... Tohmatsu, D. T. (2016). Corporate, institute and associate members of AusBiotech.Australasian BioTechnology,26(1). Penttinen, J. (2015). Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals. Reuter, S. E., Evans, A. M., Shakib, S., Lungershausen, Y., Francis, B., Valentini, G., ... Pace, S. (2015). Effect of Food on the Pharmacokinetics of Piperaquine and Dihydroartemisinin.Clinical drug investigation,35(9), 559-567. Shaw, J. B., Yruski, A. (2015).U.S. Patent No. 20,150,324,877. Washington, DC: U.S. Patent and Trademark Office. Stoica, I., Veghe, C., Orzan, M. (2015). Statistical Exploratory Marketing Research on Romanian Consumer's Behavior Regarding Smartphones.Procedia Economics and Finance,32, 923-931.